Lead Management

A dedicated lead management system should utilize strategic methods to gain new leads and ensure maximum leads reach the final conversion stage.

You have generated leads from general prospects. And now? It may not yet be entirely clear about your prospects' lifecycle and their path. In this phase, a comparison is made, and then we decide as to whether your offer is of specific interest. It must serve the required purpose, which will help you to define the next set of nurturing plans and actions. It is significant to nourish this appetite - if possible, fully automatically and integrated into the sales process. divia will be happy to support you in the development and implementation of online marketing automation processes such as email marketing, retargeting, as well as in the planning of both online and offline activities.

Lead management is the process of attracting leads, tracking their actions and behavior, and qualifying and engaging them until they are ready to be transferred on to the Sales Team. The closer your customer's purchase decision gets, the more personal your touchpoints tend to become. Achieving this goal is the job of your marketers and salespeople. To be able to meet them, you need information, scoring criteria, a digital funnel with deal stages, and real-time alerts for website visits by your target accounts. Leads must be re-qualified manually, and your sales department needs automatic notifications of new leads and prospects. We support you in implementing lean lead management processes.

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What Sets divia Apart?

Steps to Lead Management Success

We capture and convert the maximum number of quality leads in your sales and marketing funnel and help you to scale your business.

Call We want to understand your business and your goals before asking you to invest. We dig deeper into your existing marketing funnel activities such as lead generation, marketing automation, content marketing, and much more based on your objectives, expectations, competitions, and trends.

Internal Discussion Based on the information gathered during the consultation, we will create documentation encompassing your implementation plan. We will discuss with our team of digital marketers and strategists how to accelerate your brand's growth and revenue through marketing planning and tactical execution.

Offer Identifying your target group, engaging them throughout the buyer’s journey requires specific solutions. Once we are through with “behind the scenes” and creating project implementation processes and marketing strategies, we will make you an offer, which is often tailor-made for you.

Project Kick-Off Once the implementation plan is approved, we will begin its execution. The goals you set are what will keep us aligned to come together as one team. We are here to transform you digitally and create processes and solutions to make sure you are getting the results that fuel business growth.