Whether you need to communicate usual day-to-day brand information or "big news" about the product launch, the right communications begin with good planning. Communication is the visible part of any marketing activity and can and must be designed so that your company speaks with a distinguishable and recognizable voice. Put yourself in the shoes of your target groups, and understand their interest is the first step. Think of yourself as a customer and ask yourself - What do you need to know? What do you know already? What do you want to hear? What is your preferred way of receiving information? What will stop you from listening to what you have to say? You need to figure out these answers and define the ways to know how your customers are getting the right messages at the right time. If you want to make sure your prospects are buying your products or services, you must package the information so that they can understand it and pay attention to it.
Together with you, we will align your communication with your company goals and bring them into line with your marketing, always with your target groups in mind. Through analysis, planning, implementation, and evaluation, your communication can be targeted and thus makes a decisive contribution to the success of your marketing. Data analysis and interpretation is the basis for successful planning. On this basis, we determine target groups, buyer personas, and their attitudes. In the next steps, at first, your communication goals, the effectiveness of your message and reach, and success measurements will be defined, then the messages are formulated and designed, and finally, the channels are outlined through which you will communicate that ensure the value and benefit surpass any downsides. Once it has been figured out which budget you can trade with, it goes to implementation, accompanied by results checks that show you any need for action.
