Marketing planning is intended to analyze the current status and goals of all marketing activities, to plan new ones, to implement them and to check that they comply with defined budgets. Depending on the product cycle, we develop your marketing strategies and campaigns, plan your communications and create the basis for your marketing success by developing buyer personas and defining specific measures such as events, fairs, mailshots, roadshows, content marketing, SEO and SEA.
Our team has been successfully advising major international companies for many years on all strategic questions concerning their go-to-market strategies for products and services.
We invite you to benefit from our experience. Use an optimized market entry strategy to improve your products' success. Your marketing and sales goals form the basis for our joint work on successful strategies and concrete action lists for your company.
Campaign planning includes various elements which we would be pleased to assist you with. Together with you, we work out campaign targets and target groups or buyer personas. We analyze your competitors for precise positioning and create a budget plan with you. We define the communication channels and the advertising and brand messages that you want to get across.
We accompany your campaign from start to finish and optimize the campaign results through continuous evaluation. Use our experience and fresh view from outside to make your campaigns a success.
The visible part of every marketing activity is communication. This can and must be planned in a timely manner so that your company can speak with a noticeable and recognizable voice. Together with you, we align your communication strategy with your company objectives and keep them in line with your marketing, always with your target groups in mind.
Similarly to campaign planning, analysis, planning, implementation and evaluation are part of the communication planning process, so that your communication stays targeted and your marketing is a success.
Buyer personas are the target group 2.0. The Internet is no longer just a space for anonymous research, but a place for encounters – with your future customers as well as your existing ones. Changes in user behavior have led to a paradigm shift in marketing, from push to pull methods. With our support, you will create detailed target group profiles, so-called "buyer personas", to whom you can offer unique content that leads them to your website. Once they are on your site, you can use the inbound method to generate leads from visitors. Would you like to learn more about buyer personas and inbound marketing? We would be delighted if you visit our blog or contact us in person.
divia GmbH
Schulze-Delitzsch-Straße 16
70565 Stuttgart
+49 711 400426-30
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