Cross-channel Marketing

Improving customer engagement and consumption of marketing content by creating seamless linkages between multiple channels.

Cross-channel marketing provides the customer with an engaging and constant experience across various channels. It is a powerful way of designing your marketing strategy as implementing a cross-channel marketing process requires to take care of multiple channels while designing your campaigns and keeping track of each one of them and integrating their analytics to make sure the process is consistent. Cross-channel marketing improves the purchasing experience of customers through personalization and enhances the brand recall value as your brand always stays in front of their eyes. Cross-channel marketing help in the integration of marketing and sales integration, and since it helps in creating relevant touchpoints, you can pick up your marketing on another channel from the exact point where it stopped on the first channel. Thus, the chances of converting our prospects are much higher.

The rise of AI technology and data analytics has made it possible to offer seamless engagement across all mediums. It drives more interactive, responsive marketing, which goes together in creating cross-channel marketing best practices. According to Google, “About 85% of online shoppers start a purchase on one device and finish on another.” It is non-negotiable not to provide the best in class experience across all devices, besides making sure the decision-making journey is user-friendly. Creating such marketing strategies and processes will help you reach the right consumers and deliver them the solutions they want. A successful Cross-marketing plan includes - Formulating Buyer Personas; Tracking and collecting customer data; Segmenting your Customers; Aligning content with relevant Buyer Journeys; Promoting your mediums and channels; Measuring your initiatives; Re-targeting for better results.

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What Sets divia Apart?

Cross-Channel Marketing

We work on creating Cross Channel Marketing strategies that help to engage customers and potential clients.

Call We want to understand your business and your goals before asking you to invest. We dig deeper into your existing marketing funnel activities such as lead generation, marketing automation, content marketing, and much more based on your objectives, expectations, competitions, and trends.

Internal Discussion Based on the information gathered during the consultation, we will create documentation encompassing your implementation plan. We will discuss with our team of digital marketers and strategists how to accelerate your brand's growth and revenue through marketing planning and tactical execution.

Offer

Identifying your target group, engaging them throughout the buyer’s journey requires specific solutions. Once we are through with “behind the scenes” and creating project implementation processes and marketing strategies, we will make you an offer, which is often tailor-made for you.

Project Kick-off Once the implementation plan is approved, we will begin its execution. The goals you set are what will keep us aligned to come together as one team. We are here to transform you digitally and create processes and solutions to make sure you are getting the results that fuel business growth.