We use data, technology, and analytics to help brands make their online marketing more addressable, their communication more engaging, their experiences more personal, and manage relationships over time.
Digitization has changed marketing. The media landscape has become more complex. Customization, in particular, has led to more niche markets and ways to reach customers. A good 80% of the information gathering for purchasing decisions in the B2B sector takes place online today. As a strategic partner, we achieve scalable, holistic success, and ensure the achievement of KPIs. We consolidate channels and work on individual solution modules for the requirements of our customers.
Every successful online marketing strategy includes a target group-oriented website that is intuitive to use, visually appealing, and legally compliant. Ensuring a holistic user experience along the customer journey with these potential pitfalls can be a real challenge for marketers. divia accompanies you in this challenge and develops HubSpot website templates specially tailored to your company needs so that you can implement your website relaunch or the development of your microsite inexpensively, quickly, and successfully.
Read MoreYou have generated leads from general prospects. What next? It may not yet be entirely clear where your prospects are going. In this phase, a comparison is made, and a decision is made as to whether your offer is of specific interest. It is critical to have this integrated into the sales process as with every step, you have a competition pumped-up to match your offer, and you don't want your leads to shifting their interests. divia supports you in the development and implementation of marketing automation processes such as e-mail marketing. The interlinking of marketing and sales is the focus of a successful increase in the completion rate.
Read MoreAs informative and interactive content, webinars are one of the most engaging and enthralling tools in digital marketing. divia has rich experience in organizing on-demand and industry-specific webinars and drafting presentation(s) that will help you become a better people-based marketer.
There are a few things to consider when planning and implementing webinars as well as integrating them into the overall strategy. We gladly support you from mapping to execution. Use webinars to offer your customers useful content, and at the same time, gain valuable insights into their pain points.
Search engine optimization once used to be the main task of the webmaster of a homepage, has moved to the center of online marketing today. Our customers, including those in B2B business, partner with us for the long-term as they understand the significance of continuous SEO. We scrutinize the customer journey and match intent to compelling, informative copy that engages their users to move closer to purchase. We concentrate on implementing strategy, technology, content, taking care of your keywords, and ensuring on- and off-page optimization in such a way that we generate the highest relevance and positive visibility development of your visibility
Read MoreIn addition to many other factors, being able to be found online is key in digital marketing. A successful SEA includes an effective combination of targeting, context, and audience. At divia, we offer the right user at the right time with the right intent and drive the entire customer journey. We develop an integrated audience and work on intent-based strategies for all relevant search engines, such as Google, Bing, and Yandex.
Read MoreInbound marketing means providing relevant content that not only convinces search engines but meets the needs of the customer. From their first interest to a purchase decision and the subsequent service, a self-confident customer is offered the right content in the right form at the right time.
With the inbound method, marketing is used in a targeted and resource-saving manner and delivers a measurable return on marketing investment (ROMI). We continuously help you to adapt and improve your content and the inbound process. We follow the buyer's journey and a multi-channel approach to increase your reach as well as the automated generation of qualified leads, which you warmly pass on to your sales team.
Only those who regularly rethink and improve cross-channel marketing can survive in future markets. Marketing management, inbound marketing, content marketing, lead generation & corporate publishing as well as social media are core topics of digital marketing. We support you in the development of a strategy, the implementation of new methods, and accompany you and your employees in optimizing your digital marketing processes.
Read MoreDo independent portals that are designed for lead generation and conversion through extensive optimization sounds good to your ears? Powerful tools now make this possible. They represent the basis of automation of marketing processes that generate leads to sales-ready leads through integrated nurturing & automation protocols and a consistent qualification concept - without additional expenditure for your sales.
Read MoreWe cater to four critical issues: understanding your customers, knowledge of the competitive landscape, assessment of digital due diligence, and comprehensive strategy to grow your overall business.
Optimizing and creating a launching pad backed with ROI is what we believe in, and continuously strive to reach the next level with personalization and convert better at each stage of your customer journey. We look for a transformational shift, and we embrace your achievements because they are our achievements as well.
We consistently optimizing digital and inbound marketing processes to help you effectively increase lead generation, enhance your search, and generate relevant and engaging content.
We are a full-service marketing consulting firm that succeeds in our client’s goals through the strategic utilization of technology and customer-centric processes. We focus on digital transformation, sales enablement, marketing automation and planning, and buyer personas and journeys.
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